His point was that typically black people arent into stuff like hiking, camping, backpacking, canoeing..those kinds of pursuits. [Thats a clapping hands emoticon in response to Wills comment, for those who dont know. I know that every generation makes the same claim, but it is only in recent times that we have reached the critical 100yr mark of the Federal Reserve Act being passed. I perfectly see Michelle FHs point she is correct, absolutely. However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. And, as I get older I learn the things that dont make sense in life arent supposed to because were humans. I live in Canada and its the exact same thing here as well, 73% of the population is white yet nearly all our advertising features mixed-race couples predominantly with a white female and black or now sometimes Indian spouse, and mixed children, but it gets worse. Do you have kids, Anonymous? Every other commercial shows father/daughter interaction. Down with the old, white patriarchy! or something. A large percentage of the tv commercials are of course pushing social justice of one sort or another. Im grateful that I was dating and selecting a spouse in a time when men had enough testosterone and muscular build in them that I felt they could defend me if needed. Not without being called a racist, a misogynist, a bigot, or a homophobe. lol. [Same goes for Indian Americans the departments led by Indians were the same: 80% Indians, a few whites, a token far East Asian, a token Hispanic, no blacks]. Right you are again, Robert. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. they are letting you know what they desire for the future, what is good and what is bad White family bad so plain to see. Could black players in the NHL then foot the bill for this? Totally agree. Theyre made to look stupid, or just plain made fun of! And I believe most people feel the same. He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. It makes my skin crawl. Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. not what we are seeing on TV. 5% are other religions. LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. I feel myself going down the rabbit hole of racism Imagine the reaction if a white actor portrayed MLK or Nelson Mandela in a film or play, or had the lead in The Lion King? Gay Couple spends time together outdoors. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. Youre not alone in that theory, Anonymous. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. The only way out I see is to try and make these companies (including your catalog company) pay a price for their actions. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. And lastly, the attack on white males in commercials has been going on for years. Yes black people are way over represented in ads. I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. I do not need to go outside in my front yard and scream to the world I AM GAY!!! It is self preservation! Even if they use a purple clown. Where are the 60% white people? Like the fact or not! I dont hear white people complaining about that. Geez. Once the Romans went down that path their society began to fail. Agreed, Dave. It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. Great points well stated, Jim. Theyd hire a token white guy and a token Hispanic, no Asians. Thank you Cranky Creative for your courage. I can assure you, you are not a racist. Lets not reduce the dignity of humans with dark skin to that mindset. These cookies are required for basic site functionality and are therefore always enabled. and planned cultural change. Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. Looking back, I shouldnt have waited so long to write this post. These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. I also was curious if others were noticing the same phenomenon. Are they hoping they can influence black families to behave like white families? (Facebook Advertising) 9. One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. May be should be renamed critical replacement theory. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. Your example is awfully specific. its almost exclusively black man and white or Asian woman. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. Theyre all disgusting and insult my intelligence. But for what I think is the real reason, I would suggest that everybody read American Marxism by Mark Levin. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. find one blue eyed blonde male on tv or movies anymore. I guarantee that 90%+ of Lowes products are purchased by people that celebrate Christmas. I just went to the Library of Congress to maybe read some online books..one of the sections had 3 pictures that came up one after another pictures of mostly kids, reading, etc.all 3 had a total of 15 people all black, POC except one white male. Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? Thats short for a leading man. These days, we are all seeing a hell of a lot of propaganda. Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. We were told that race could and should be used as a tie breaker when choosing between two otherwise equal job candidates. CTV Advertising Means Diversity. There were some American actors like Lex Barker and Ken Clarkbig mennot ever going to be mistaken for womenand they went to Europe to work because it was more traditionalmen were masculine and women were feminine (although they also made women-led action movies-Hollywood didnt catch on to this trend except in comedy films). (However, before I say more, I must correct you on one thing. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. Jake from State Farm is laughable too. Meanwhile, teachers and politicians allow drag shows in elementary schools. If I were you, Id have put my name on that one because theres not a single thing in your comment that a fair and rational person could argue with. I think that job is pretty secure. What marketing genius came up with that concept? Like what happened with that BLM founder after she bought four million-dollar homes in L.A. I searched around and found this. As you can see, you are hardly alone. The contrast between todays media and the real world is truly striking. I dont see how it couldnt have. (Interestingly, I will add, research suggests that ethnic minority consumers actually prefer to see white people in ads when those ads do not include members of their own ethnic group. Ive been thinking of writing a boilerplate type letter that I can use so I dont have to type my complaints & observations 100s of times. I just saw three commercials in a row with mixed-race (black/white) couples/families, including at least one with kids and one with an attractive black woman dating a doofy-looking, ginger-haired white guy. Then, make sure you do it. My wife and I have been noticing this trend increasing (obviously in the wake of #me-too and George Floyd) and have been calling bullshit on it since. Who exactly are the ads trying to reach? Melissa Kandel, little word studio, 7. My husband pointed this out to me some time ago. How many rainbow-colored logos did you see in June? But this is not happening just in commercials, look at all media. . movie industry, Silicon Valley, Wall Street, Madison Ave, etcIs it any wonder theres a whole lot of white folks who are incredibly angry and feel threatened that their way of life is quickly disappearing? I know damned well that writing posts like this draws the ire of many of my fellow creatives and probably puts me out of the running with some potential new clients, but you know what they say: If youre not part of the solution, youre part of the problem. Fake green and inclusion narratives? What turned me to GOP? While theres no doubt that society is becoming more diverse, you have to admit that something feels off here. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. And insulting not only to our cultures, but to our intelligence as well. Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. Dont worry about being politically correct. I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. However, it can be difficult to incorporate diversity in a way that feels authentic, rather than a forced reply to a growing demand. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. option. As with everything millennial, there is a gross lack of maturity, knowledge and understanding when it comes to the real, living 3D world. He may be referring to an ordinance passed by politicians in San Francisco that allows shoplifters to steal up to a thousand dollars worth of merchandise (I think thats the amount) without being arrested. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. I never watch commercials or ads. They are governors or lieutenant governors. What I resent is the corporations and the media with their money-motivated catering to what they decided we need and want or rather should need and want. This cheap advertising is called Video Ad Creative. Now some black people say that fast food companies target them to make them obese and unhealthy and its racist that 70% of fast food ads have black person because it causes obesity among black people. Or maybe its revenge for all that egregious mansplaining Ive heard so much about. An example. Secondly, brainwash the kids to let them think they are gender fluid or that being gay or trans is normal, while shutting up any resistance with cries of racism and homophobia, remove all white males from TV and advertising and if they are shown, they have to be depicted as Beta males we cant have our next generation of white men be strong role models, right? that detergent is not that good, but that is besides the point. Is that not the very definition of racism? In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. Sad and creepy, but not surprising. But what I was trying to say was that I was getting disturbed by not only the minimization of white people in advertising but also the (excuse my language) pussification of the masculine American male, but grown men and boys. Make this madness come to a quick stop. Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. I just want, as Tool says in Aenima, Mom to come and put everything back together again. Just imagine the amount of fear, uncertainty, doubt, disingenuousness, and follow-the-leader mentality that must pervade todays advertising agencies and marketing departments. This is, of course, assuming that advertisers bother to portray white men at all. Do you accept these cookies and the processing of personal data involved? The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. If you dont like what youre seeing from the brands that want your business, the best way to let them know is to contact them and tell them how you feel. What Works For Diversity And What Doesn't? That is my decision and I am very happy about it!! are being promoted by females. 99% of commercials and print ads for gyms, boxing clubs, basically any physical activity shows women. I have just about quit watching network television. Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. Some people actually realize advertising is, and always has been, bullshit anyway. When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. Americans vote with their wallet. Do the stories you read there measure up to the advertising portrayal? Thanks for your comment! because thats racist.. Youre right. Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. Multiracial images. If youre catering ads towards the people that are actually buying the product it would make sense to include those people when considering creating the ads and especially casting. Tired of it! Cameron Conaway, Solace, 6. Recently, the angry white critic inside me has noticed the overused casting of in-between races.where individuals are 1/4 Black, 1/4 White, 1/4 Hispanic, 1/4 mystery race. Maybe this is why advertisers are pushing these social agendas?? Change is needed, but where should it begin? 4. Todays brands and advertising agencies are very concerned about representation in TV commercials and most do have good intentions. Once in college and law school there were special tutorial programs for every race but white. And the media champion it. (Snake oil, anyone?). It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. Come on men! First African Americans suffer from a 74% illegitimacy rate where about three out of every four children grow up without the love, discipline, and example of a father. I have no problem with people from different cultures, perspectives, etc. (Quick experiment: Do a Google image search for white family and black family and see what you get.). Because, in sharp contradiction to what so many whackos in this country would have you believe most white Americans are not racist. Hi, Jason. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. Its almost comical how they have seemed to disappear, when in reality its quite the opposite. I guess if you have to have a man in the ad, God forbid he be white. It feels forced, obvious and its now constantly shoved in our face. Individuals with negative motivational values are in fact dangerous regardless of their skin color! Dont even get me started on Disney! I just think you dont like being manipulated. What? People of color in commercials usually do not get my attention and I do not buy their products. Ask your sales folks for input. Lets face it, were in a culture war and race is its beating heart. they are all weird). For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. Often he complains about how shows are too woke. It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. Dont make assumptions about your audience. I wonder if I should write to the ad agencies. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. Let us all push back. I was brought up to love everyone, but enough of these commercials. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. I understand these ad people are maybe trying to achieve some kind of authenticity and will always try to protect themselves by claiming their ads are aspirational i.e. [They] have made us afraid to question the narratives and agendas that we can clearly see them pushing upon us, in an effort to neutralize us until their work is done. Anyhow, I googled my catalog and black vs. white models. In some cases, these cookies involve the processing of your personal data. Recently there has been a lot of manufactured racist guilt implied by unethical politicians and their media towards any individuals avoiding the dangers associated with people who have low Motivational Values. Thats why I encourage people to tell these companies what they think via email and their social media pages. I have been digging into the people behind this for nearly three years now, trying to understand who they are and what their plans are, and the phrase truth is stranger than fiction doesnt even begin to describe it. BARF! Which I guess should come as no surprise, as insulting peoples intelligence seems to be about all most advertisers are good for anymore. Bad media of any type hurts the creator just as much as it does the audience. Hi, Dave. Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. And that the belief in a God or divine spark within is a total lie. . At this point, no one is being represented and maybe that vanilla (no pun intended) approach is another misstep that creates a billboard affect. . What happened to the concept of target market? Walt Disney did not have a problem depicting masculine heroes. Making it seem like 50% or 60% of the population are wealthy interracial couples which as we all know is very far from being accurate. African monarchs often bought slaves from dealers in order to sell them again to other Africans or to Arabs. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. Im constantly bombarded by tweets and posts lamenting the disenfranchisement of this gender or that racial group, and I rarely find any usable news or information to be had. You might be interested in this article at Real Clear Politics titled Its Time to Acknowledge Anti-White Racism. Check the part where the author notes that the very definition of racism has undergone a radical change (this according to a new eighth-grade education textbook foisted upon students in the Albemarle County (Virginia) School District.

Lafourche Parish Building Codes, Scott Clendenin Uscg, John Lear Moon Mining, Uscca Instructor Salary, The Dime 510 Thread 650mah Battery, Articles F