I dont think were ever content with where we are, but I think in the environment that were in, were really pleased with the stability of those numbers. We couldnt come on any earlier, frankly, so well run the Clash the weekend before the Super Bowl at the L.A. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races, Head Updates Key Gravity And Radical Rackets, Shoes In Early 2023, Daescu Dominates In Doubles At The Association Of Pickleball Professionals Sacramento Open, Mike Tyson Wants WWE Match With Logan Paul, Talks UFC-WWE And Launch Of Tyson Pro, Several Lengthy Playoff Runs Raised The Bar Very High For Tampa Bay Lightning, Chicago White Sox Are Plunging Toward Their Worst-Case Scenario, Ten Teams That Should Consider Signing Former World Series MVP Madison Bumgarner, With Induction Weekend Coming, Baseball Hall Of Fames Official Tour Operator Opens Doors For Travelers, Here Are The Sixers Options At Center Against The Celtics Until Joel Embiid Returns. (Nielsen estimates from ShowBuzz Daily 4.25). But part of that record television deal was the fact that there were going to be more races on cable, with FS1 coming in and NBC Sports pushing NBCSN. NASCAR Cup Series races have averaged 4.76 million viewers on Fox Sports so far this season, up 17% from the first eight races last year (4.09M). This year's race at . It brought a household rating of 2.33 for FOX. NASCAR at Dover live race results, updates, highlights from rain For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). There may well be a Chase Elliott effect in NASCAR as the sport delivered its second-straight increase in viewership since his return from injury. Statista. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. NASCAR average TV audience in the US 2019 | Statista (Photo: David J. Griffin / Icon Sportswire via Getty Images). Feel free to sort the table by column, or if you'd like to compare races at a certain track, television network or any other metric against other races with that same metric, simply type it in the search bar above the chart and your chart will be limited to just those races. I ask this question because two of the last three races (prior to Phoenix), at Texas, at Martinsville, were 3 hours, 42 minutes and thats in the fall against heavy competition. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Certain segments of fans, and media, began to cry that sky was falling. The last TV deal NASCAR negotiated in 2013 was a record television deal for NASCAR. The other scenario that we could do is run midweek races, which we were forced to do in 2020. Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). Are you interested in testing our business solutions? I love the sport and breaks my heart to watch it spiral downward .. A shot that shows the overall value sponsors receive. These numbers were slightly lower compared to the 2019 Daytona 500, where they recorded a viewership of 9.17 million. The truth was of course far from that. Year-over-year viewership this season has been down every step of the way. What does that present for NASCAR in terms of going out and trying to capture an audience? The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. Nascar Cup and Xfinity Series Deliver Viewership Gains Across Nbc Flat is better than down, but. And those ways that didnt always involve traditional broadcast TV. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. This. So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. Sunday's NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. NASCAR at Dover spring 2023: Start time, TV, streaming, lineup for (Jasen Vinlove / USA Today), NBCSN is shutting down at the end of 2021. The Sporting News is tracking live updates from Monday's race at Dover. However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. TV viewership of major racing series US 2022 | Statista The aggregate effect of those four races was probably somewhere in the eight to nine points range, and then you have another network window next year as well that will help the season average as well. Worrying statistics about first 8 NASCAR race viewership - Sportskeeda That's the first time in a decade that that has happened, Hebrst said. The good news for us is we have all the data from how midweek races performed versus how we perform on a Sunday against the NFL. These Are The Reasons Why NASCAR Is Losing Fans - HotCars I think theyve been really great partners. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. This marks the second straight week that NASCAR has been up in viewership. NASCAR still attempts to do the best it can when it comes to getting the word out. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. This years Auto Club 500 averaged 4.32 million in that post-Daytona slot. The only potential exception to that at the end of their season will be the NFL. Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. Every sport has a very passionate fan base. So if were looking at 3 million viewers, thats about 300,000 people that would not be able to see our content simply because its early on and trying to bring in the West Coast viewer. Every single playoff stretch since the 2014 season has seen a decrease in viewership. Without this postponement, NASCAR's average viewership is up 3% in 2020. Weve been partners with Fox for 20-plus years. If the new NASCAR is losing fans, it's hard to tell for now. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). More than half (11 of 20) of the race windows saw year-over-year viewership gains 2020, including six consecutive races from Michigan (Aug. 22) to Las Vegas (Sept. 26); This years Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. The Wurth 400, featuring all of the top NASCAR drivers, will be held Sunday at the Monster Mile in Dover, culminating a three-day weekend of racing. Due to varying update cycles, statistics can display more up-to-date Whats been the reaction from teams as you walk them through this? Opinions expressed by Forbes Contributors are their own. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. There can be more done to increase these playoff numbers too. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Please logout and login again. But experts say the reasons are multitude. Nielsen is still a big part of the media landscape. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. April 29, 2023 at 3:55 PM. Thats the first time that has happened since 2009 where well have more network races than cable races. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. I have been around and covered NASCAR for over two decades. It has slowly grown, winning the hearts of many and keeping them glued to the screen until the action is done. The network windows and broadcast windows have never been more important than they are in 2021. Related: NASCAR intends to continue the charter system beyond 2024. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. Ryan Truex wins his first NASCAR national touring race at Dover In todays media world they are now just a small part of what is used to measure the popularity of the sport. NFL Draft viewership rebounds from last year - Sports Media Watch [Online]. Fortunately, for the first time in NASCAR history, that narrative has changed due to the 2022 season. Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms. * Asterisk indicates race was postponed to Monday. So if we were going to have a partnership with a company the likes of the Fox Corporation or NBC Universal, there needed to be a significant allocation of our races that went to cable to have a network partner as powerful and blue chip in nature as each one of those. NASCAR viewership up at Talladega - Sports Media Watch (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. We will be a linear TV property, traditional TV property, through 2024. According to SMW, the Cup Series finale from Phoenix averaged a 1.95 rating/3.21 million viewers on NBC, up 4 percent in ratings and 5 percent in viewership from last year (1.9, 3.06 million), when it became the championship race for the first time. You will find all of your NASCAR ratings coverage at Sportsnaut. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. Its a great viewership opportunity. In terms of tier one sports properties, he said. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. Please do not hesitate to contact me. You need at least a Starter Account to use this feature. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. There is a push and pull between the media experience sitting back on your couch versus the at-track experience. ET start time, and was probably two points off the season average based on where we expected that to be. Lets take a look at the data more closely. I think that the relationship between our network partners and NASCAR has changed for the better. The advent of streaming services has further changed how sports are presented to viewers. And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. NASCAR bracket? Is Denny Hamlin's tournament idea a good one? You bet! This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Thursday's opening round of the NFL Draft averaged a combined 11.29 million viewers across ESPN (5.62M), ABC (4.11M) and NFL Network (1.56M), up 13% from last year (10.03M). For instance, on the TV side, there are fewer advertising pods that you can pack into that type of race length. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. Daytona 500 TV audience has declined roughly 47% from 2013-2022. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. Reflecting on seven years back, it's clear that NASCAR Cup Series is slowly losing viewership in its circle but gaining more popularity than other sports. The only way to get out of the NFL season would be to do one of two things. The NASCAR race today is set for a noon EST start time and will air on TV via FOX Sports 1. There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. Las Vegas TV Ratings: March 2021 (NASCAR Weekend) Our share of those TVs that are tuned in is up 18%. Currently, you are using a shared account. NASCAR Xfinity results: Ryan Truex wins at Dover - Yahoo Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. And a lot of that will be dictated by the penetration levels that are there at the time of the year. It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. TV ratings are no longer the end all be all for NASCAR. If we were to run a typical race at 1 p.m., were going to get about 10 percent fewer viewers at 1 p.m. than we would at 3 p.m. I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. Herbst is tasked with putting the puzzle pieces together made all the more challenging because NASCARs current contracts with Fox Sports and NBC Sports expire at the end of the 2024 season, setting up pivotal rights negotiations that will begin in the spring of 2023, shaping NASCARs direction in both the short and long term. Get the best reports to understand your industry. They do. It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. We feel really good about the length of our season. So even if were competing versus the NFL, we hold up pretty well. Your login session has expired. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). To use individual functions (e.g., mark statistics as favourites, set That is more critical to our sport than probably any other sport in America. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. In fact, Talladega proves that it is not simply a TV problem. NASCAR TV ratings were once the darlings of the sport. Im spending a lot of time right now meeting with teams individually to walk them through this kind of tradeoff between total viewership and giving us the best chance for success from a consumption perspective, both in 2025 and whenever the next TV deal runs through. By the measurements used today, NASCAR then is in a very good place. The 2022 NASCAR season concluded at Phoenix Raceway when Joey Logano was crowned as the sports second active two-time champion at the top level. But because were delivering 3 million viewers on a typical Sunday, and youre probably getting 50,000 to 60,000 people in the stands, the way we look at that is were simply trying to deliver our content and our product to the most amount of eyeballs possible. You may opt-out by. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. Business Solutions including all features. All of these numbers are the raw total from each rating release throughout the season. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. (Photo by ISC Images & [+] Archives via Getty Images). Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. So were performing across the three different buckets that are really meaningful to monetize sports rights: broadcast, cable and OTT. The season ended with two flat tires. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. Your new brackets are just what NASCAR needswait #11what if Ross passed you every week? You may opt-out by. It would have been nice to have heard more during the championship race from Earnhardt. NASCAR: Why are TV ratings down this year? Vote in our poll, here! We feel pretty good about where were trending for those discussions with Fox, NBC and anybody else. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. (Photo by AaronP/Bauer-Griffin/GC Images). Last year, FOX averaged 4,159,000 viewers per race. How NASCAR is presented on television by its partners is a hot-button topic, including among some of the industry. With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. this years Daytona 500 will get a 8.3 or 8.4 overnight rating, guess it sir, Your email address will not be published. Related: Phoenix race results from March 13, 2022 (NASCAR Cup . But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. Are you interested in testing our business solutions? The 2013 Daytona 500 that was because of Danica Patrick. Average U.S. TV audience of NASCAR races 2019. I think were really well-positioned both today and going into the rights discussion in 2023. Please do not hesitate to contact me. Coliseum and then well run the Daytona 500 the week after the Super Bowl. 1979-2004 numbers from Sports Business Daily 2.16.2005. This text provides general information. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. That metric is down 16% over the last 24 months. Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. If you back up three years to 2019, we did 16 races on a network and 20 races on cable in 2022. Note: This interview has been edited for clarity. This might be why some other totals are different. The NFL is going to have a game exclusively on Amazon; IndyCar is going to have a race exclusively on Peacock. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. Viewership for the 2019 Phoenix race was 22% lower than in 2018.

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